Live Auctioneers Redesigns Web Site

Live Auctioneers New WebsiteLive Auctioneers just announced the redesign of their web site. Unfortunately for the bidders, they didn’t change their policies or poor customer service. The new redesigned site was announced through a press release that quotes Live Auctioneers CEO Julian R. Ellison. In the press release he states that some of the changes came as a direct result of his listening “to feedback received from auctioneers and bidders.” It’s interesting how the auctioneers always seem to come first before the bidders for LiveAuctioneers.

Auctioneers are the ones that pay to sell on the site. As a result, the rules are skewed to benefit them and screw the bidders. As a matter of fact, there are numerous complaints across the internet about unethical and law-breaking auctioneers that sell through, yet since they pay, they get to stay on the site regardless of their actions.

In the same press release, the company bragged about their 2nd quarter growth of a paltry 1.40% increase in unique visitors, while eBay increased 14% in new users and substantially more in unique visitors, 10 times more than them. It’s obvious that low increase in unique visitors is due to their lack of respect and support for bidders. As more and more visitors to the site encounter problems with auctioneers, that number will continue to decline and other competing online auction sites will continue to flourish.

Difference Between and eBay

eBay and eBay have one major difference, other than the obvious which is that one is a live online auction and the other is a timed auction. The big difference is that eBay takes steps to make sure that the buyer and seller both have the ability to share their experiences with other buyers and sellers. It’s called feedback on eBay and it allows both buyers and sellers to post about their transactions with each other. This Feedback gives other buyers and sellers a feeling of who they are dealing with, if they have not paid for winning bids, if the sellers are committing fraud, and so on.

LiveAuctioneers, on the other hand, is only concerned about the sellers. That’s because it’s the sellers who pay them, not the buyers. So sellers can commit fraud, sell fake art, hide behind various seller names, mistreat customers and so on, and nothing happens. As a matter of fact, in LiveAuctioneers’ terms and conditions it clearly states that sellers will indemnify LiveAuctioneers if LiveAuctioneers get sued by buyers. Basically they only care if it hurts their pockets, not the buyer’s pocket.

In addition, Live Auctioneers only allows the seller to file their own kind of feedback. It’s called “disputes”. If sellers file disputes will suspend your account until you, the bidder, resolves the matter to the SELLER’S satisfaction. Even if you resolve it, other Sellers get to see that disputes were filed against you. That is, even if you fulfill your obligations to the seller but the seller (Auction House) decides not to lift the dispute, you can’t buy from other sellers on LiveAuctioneers, even if you bought from 20 happy sellers and they want you to participate in their auctions. Julian Ellison, the co-founder and CEO of LiveAuctioneers clearly demonstrates, through this policy, that only those who pay him have the say.

So lets see, 20 auction houses are happy with your purchases but 2, who may be scammers, file a dispute because you don’t want to be scammed by them, and you’re the one removed from LiveAuctioneers? Julian Ellison, maybe that’s how things work in the UK where you come from, but that’s not how things work here in the USA. I predict that eventually the Federal Trade Commission will step in to stop them, or maybe the individual state’s Attorney Generals, or maybe the bidders will get tired and go somewhere else where they are treated fair. Maybe all 3!